We are extremely happy to announce the keynote talk of Prof. Damian Schofield, who will be talking about “Who am I? How Visual Media Shapes our Sense of Self”.
An intrinsic connection exists between humans and the memories they create; they define who we are, where we came from and our accomplishments and failures. However, decades of research has shown how fragile human memory can be. The early linguistic experiments of Elizabeth Loftus demonstrated how through misinformation and suggestibility we could influence and change the memory of others 1 . More recent work has led to many theories regarding behaviour, and many theories and guidelines are now available to show how human decision making can be influenced by external stimuli 2,3 . A large volume of research output exists in this field, but the majority of the research work has focused on language (oral and textual) and its ability to influence readers and listeners.
This presentation will introduce research undertaken by the speaker over the past twenty years that has experimented with, and examined a range of visually based presentation technology – in particular in courtroom environments. Visual presentation systems (including interactive displays, computer generated graphical presentations, animated graphics and immersive virtual environment technology) have already been introduced in many innovative contexts 5 . This talk will illustrate research undertaken to assess the effect of this visual technology on viewers (in particular their memory and decision making abilities) and describes some of the issues raised by the experimental results. The talk will connect psychological research with human cognitive and perceptual processes, to allow the audience to think about improving the evaluation and optimisation of digital visual interfaces. The talk will conclude with a discussion of the potential benefits and problems of designing digital displays when considering the impact on human cognition.